What is Les Mills Asia Pacific's NAICS code?

Les Mills Asia Pacific's NAICS code is 71394 (Fitness and Recreational Sports Centers).

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Omni-channel Adoption Les Mills Asia Pacific offers Live, Virtual + On-Demand classes, live-streamed workouts, and content integrations for apps and websites, presenting a sales opportunity to partner facilities seeking diversified member engagement across Gen Z and broader demographics.

Club Partnership A dedicated Business Partnership Manager provides tailored solutions and ongoing business analysis to optimize member retention and acquisition, suggesting upsell potential in premium support packages, analytics-driven programs, and customized marketing.

Signature Programs A strong portfolio of signature and limited-edition workouts (e.g., BODYCOMBAT, BODYPUMP, CEREMONY) and ongoing trend-based trainings create opportunities to license new programs to clubs looking to differentiate offerings and drive renewals.

Technology Stack Utilize existing digital and ad tech partnerships (Google Ads, Drupal, Adobe Suite) to propose integrated marketing and digital transformation services, as well as data-driven member acquisition campaigns for partner facilities.

Expansion & Partnerships Recent launches (SMARTSTEP, CEREMONY Studio, Pilates program) and strategic collaborations (e.g., with Sport Singapore) indicate growth momentum and potential for co-branded programs, equipment deals, and international expansion opportunities for corporate clients and facility networks.

Les Mills Asia Pacific Tech Stack

Les Mills Asia Pacific uses 8 technology products and services including Google Ads Conversion Tracking, jsDelivr, gstatic.com, and more. Explore Les Mills Asia Pacific's tech stack below.

Google Ads Conversion Tracking

Analytics

jsDelivr

Content Delivery Network

gstatic.com

Content Delivery Network

Drupal

Content Management System

Lazy.js

Javascript Frameworks

Google

Search Engines

Adobe Creative Suite

Visualisation Software

X-Content-Type-Options

Web & Portal Technology

Les Mills Asia Pacific Email Formats	Example	Percentage
First.Last@lesmills.com.au	John.Doe@lesmills.com.au	66%
First@lesmills.com.au	John@lesmills.com.au	31%
FirstL@lesmills.com.au	JohnD@lesmills.com.au	3%

Les Mills Asia Pacific Email Formats

Example

Percentage

First.Last@lesmills.com.au

John.Doe@lesmills.com.au

66%

First@lesmills.com.au

John@lesmills.com.au

31%

FirstL@lesmills.com.au

JohnD@lesmills.com.au

Frequently Asked Questions

What is Les Mills Asia Pacific's official website and social media links?

Les Mills Asia Pacific's official website is lesmills.com.au and has social profiles on LinkedIn.

What is Les Mills Asia Pacific's SIC code NAICS code?

Les Mills Asia Pacific's SIC code is 4899 - Communications Services, Not Elsewhere Classified NAICS code is 71394 - Fitness and Recreational Sports Centers.

How many employees does Les Mills Asia Pacific have currently?

As of July 2026, Les Mills Asia Pacific has approximately 231 employees across 5 continents, including OceaniaAsiaEurope. Key team members include Chief Executive Officer: R. H.Chief Operating Officer Les Mills Asia Pacific: H. D.Marketing Director: L. L.. Explore Les Mills Asia Pacific's employee directory with LeadIQ.

What industry does Les Mills Asia Pacific belong to?

Les Mills Asia Pacific operates in the Wellness and Fitness Services industry.

What technology does Les Mills Asia Pacific use?

Les Mills Asia Pacific's tech stack includes Google Ads Conversion TrackingjsDelivrgstatic.comDrupalLazy.jsGoogleAdobe Creative SuiteX-Content-Type-Options.

What is Les Mills Asia Pacific's email format?

Les Mills Asia Pacific's email format typically follows the pattern of First.Last@lesmills.com.au. Find more Les Mills Asia Pacific email formats with LeadIQ.

When was Les Mills Asia Pacific founded?

Les Mills Asia Pacific was founded in 1997.

Les Mills Asia Pacific

Q: How many employees does Les Mills Asia Pacific have currently?

Les Mills Asia Pacific has approximately 231 employees.

Q: What technology does Les Mills Asia Pacific use?

Les Mills Asia Pacific's tech stack includes Slick, Google Maps, FreeBSD, jQuery UI, DigitalOcean.

Wellness and Fitness ServicesAustralian Capital Territory, Australia201-500 Employees

Les Mills Asia Pacific operates within the wellness and fitness services sector, focusing on group fitness and team training programs. The organization provides instructor training, marketing support, and a Group Fitness Management system designed to help partner facilities attract and retain members. Its offering spans live, virtual, and on-demand classes, content for integration into clients' apps or websites, and premium equipment, along with signature programs such as BODYCOMBAT, BODYPUMP, RPM and BODYBALANCE.

Based in Deakin, Australian Capital Territory, the company serves club partners across the Asia Pacific region and is described as a global market leader in group fitness. A dedicated Business Partnership Manager collaborates with each partner to provide tailored solutions and ongoing business analysis, and in 2025 the firm launched SMARTSTEP to transform studio experiences.

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