What is Les Mills Asia Pacific's NAICS code?

Les Mills Asia Pacific's NAICS code is 71394 (Fitness and Recreational Sports Centers).

Insights

Innovative Fitness Solutions Les Mills Asia Pacific offers a comprehensive suite of omni-channel fitness classes including live, virtual, and on-demand sessions, providing opportunities to tailor offerings for diverse customer segments and expand digital subscription sales.

Emerging Market Demand Recent launches such as SMARTSTEP, LES MILLS CEREMONY, and Pilates programs indicate a focus on innovative and trending fitness formats, presenting sales potential for new equipment, training modules, and facility upgrades.

Digital Engagement Growth Strategic partnerships like the one with Bango for digital subscription expansion highlight substantial opportunities to cross-sell digital platforms, streaming memberships, and app integrations to boost recurring revenue streams.

Market Expansion Opportunities The company's active presence across Asia Pacific and collaborations with regional industry leaders suggest potential expansion into new regional markets and targeted marketing campaigns to gain more club and facility partnerships.

Innovation and Trends Continuous investment in research and new trend-based training programs offer avenues to develop exclusive content and branded fitness solutions that can be marketed to premium gyms, boutique studios, and corporate wellness programs.

Les Mills Asia Pacific Tech Stack

Les Mills Asia Pacific uses 8 technology products and services including Hotjar, BootstrapCDN, jQuery CDN, and more. Explore Les Mills Asia Pacific's tech stack below.

Hotjar

Analytics

BootstrapCDN

Content Delivery Network

jQuery CDN

Content Delivery Network

Open Graph

Content Management System

Lazy.js

Javascript Frameworks

Cloudflare Bot Management

Security

X-Content-Type-Options

Web & Portal Technology

Piwik PRO Core

Web Analytics

Les Mills Asia Pacific Email Formats	Example	Percentage
First.Last@lesmills.com.au	John.Doe@lesmills.com.au	64%
First@lesmills.com.au	John@lesmills.com.au	32%
FirstL@lesmills.com.au	JohnD@lesmills.com.au	4%

Les Mills Asia Pacific Email Formats

Example

Percentage

First.Last@lesmills.com.au

John.Doe@lesmills.com.au

64%

First@lesmills.com.au

John@lesmills.com.au

32%

FirstL@lesmills.com.au

JohnD@lesmills.com.au

Frequently Asked Questions

Where is Les Mills Asia Pacific's headquarters located?

Les Mills Asia Pacific's main headquarters is located at 36 Thesiger Court Deakin, Australian Capital Territory 2600 Australia. The company has employees across 5 continents, including OceaniaAsiaEurope.

What is Les Mills Asia Pacific's official website and social media links?

Les Mills Asia Pacific's official website is lesmills.com.au and has social profiles on LinkedIn.

What is Les Mills Asia Pacific's SIC code NAICS code?

Les Mills Asia Pacific's SIC code is 4899 - Communications Services, Not Elsewhere Classified NAICS code is 71394 - Fitness and Recreational Sports Centers.

How many employees does Les Mills Asia Pacific have currently?

As of May 2026, Les Mills Asia Pacific has approximately 234 employees across 5 continents, including OceaniaAsiaEurope. Key team members include Chief Executive Officer: R. H.Chief Operating Officer Les Mills Asia Pacific: H. D.Marketing Director: L. L.. Explore Les Mills Asia Pacific's employee directory with LeadIQ.

What industry does Les Mills Asia Pacific belong to?

Les Mills Asia Pacific operates in the Wellness and Fitness Services industry.

What technology does Les Mills Asia Pacific use?

Les Mills Asia Pacific's tech stack includes HotjarBootstrapCDNjQuery CDNOpen GraphLazy.jsCloudflare Bot ManagementX-Content-Type-OptionsPiwik PRO Core.

What is Les Mills Asia Pacific's email format?

Les Mills Asia Pacific's email format typically follows the pattern of First.Last@lesmills.com.au. Find more Les Mills Asia Pacific email formats with LeadIQ.

When was Les Mills Asia Pacific founded?

Les Mills Asia Pacific was founded in 1997.

Les Mills Asia Pacific

Q: How many employees does Les Mills Asia Pacific have currently?

Les Mills Asia Pacific has approximately 234 employees.

Q: What technology does Les Mills Asia Pacific use?

Les Mills Asia Pacific's tech stack includes LinkedIn, AdRoll, Bootstrap, Facebook Pixel, Animate.css.

Wellness and Fitness ServicesAustralian Capital Territory, Australia201-500 Employees

Les Mills is a global market leader in group fitness and team training solutions. Optimising group exercise to attract new and retain existing members, Les Mills Asia Pacific provides state-of-the art Instructor training, marketing support and a unique Group Fitness Management system that helps facilities maximise their business potential. 

Matched by no other group fitness company, Les Mills Asia Pacific offers omni-channel group fitness solutions to attract all generations, including Gen Z. These solutions include Live, Virtual + On-Demand classes; live-streamed workouts, workout content to integrate into your own app or website; and premium award-winning fitness equipment. 

In addition to offering a range of Signature workout programs (e.g., BODYCOMBAT®, BODYPUMP®, RPM®, BODYBALANCE®), and Limited Edition Collection workouts (LES MILLS STRENGTH DEVELOPMENT™, LES MILLS SHAPES™), Les Mills is continuously investing in the research and creation of the latest trends-based trainings so that our Club Partners can cater to their target demographic and business needs.

When you partner with Les Mills Asia Pacific, a dedicated Business Partnership Manager works with you to provide tailored business solutions and ongoing business analysis to help them achieve optimum member retention, acquisition and engagement.

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