Customer-first focus Target this client as a high-value customer in imaging and office supplies by emphasizing reliable customer care, consistent product availability, and compatible toner solutions that integrate with OEM offerings.

Small but growing Position as a scalable supplier that can support Lentkoproducts' expansion needs, offering bulk purchasing, favorable terms for increasing order volumes, and streamlined onboarding for new product lines.

Technology-enabled Leverage their tech stack awareness (Snowplow, Cloudflare, WordPress ecosystem) to propose integrated e-commerce, analytics-driven inventory management, and secure, fast order processing.

Competitive positioning Highlight both OEM distribution and compatible toner capabilities to align with their dual sourcing model, offering cost-competitive alternatives and co-branding opportunities with their imaging and office supplies focus.

Financial growth signals Align outreach with revenue range and potential for mid-market expansion by presenting tiered pricing, subscription replenishment programs, and value-added services that improve margins while supporting growth in revenue between one and ten million.