Insights

Creative Market Expansion Lensbaby's focus on innovative, specialty lenses tailored for artistic expression positions it well to target professional photographers, filmmaking studios, and high-end photography classes seeking unique visual effects.

Product Innovation Opportunities Recent launches such as the Omni Universal Collection and Double Glass II optic showcase a commitment to expanding creative options, suggesting potential for upselling advanced lens systems to existing customers and attracting new niche markets.

Digital Engagement Strategy Leveraging their active tech stack—including social media and web notifications—Lensbaby can capitalize on targeted digital campaigns to boost direct sales, grow brand loyalty, and expand reach within the photography enthusiast community.

Partnership & Distribution With a relatively small team and specialized product line, forming strategic partnerships with camera retailers, online marketplaces, and photography workshops could accelerate distribution channels and increase market penetration.

Sustainable Product Focus Lensbaby's value of minimizing environmental impact presents an opportunity to differentiate in the premium photography market by promoting eco-friendly manufacturing and sustainable product lines to environmentally conscious consumers.

Lensbaby Tech Stack

Lensbaby uses 8 technology products and services including Disqus, Open Graph, Amazon Simple Email Service, and more. Explore Lensbaby's tech stack below.

  • Disqus
    Comment Systems
  • Open Graph
    Content Management System
  • Amazon Simple Email Service
    Email
  • Element UI
    Javascript Frameworks
  • American Express
    Payment Processing
  • PushOwl Web Push Notifications
    Shopping Cart
  • ZURB Foundation
    UI Frameworks
  • Twitter
    Widgets

Media & News

Lensbaby's Email Address Formats

Lensbaby uses at least 1 format(s):
Lensbaby Email FormatsExamplePercentage
First@lensbaby.comJohn@lensbaby.com
85%
F.Last@lensbaby.comJ.Doe@lensbaby.com
5%
Last@lensbaby.comDoe@lensbaby.com
5%
FirstLast@lensbaby.comJohnDoe@lensbaby.com
5%

Frequently Asked Questions

Where is Lensbaby's headquarters located?

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Lensbaby's main headquarters is located at 824 Southeast 16th Avenue Portland, Oregon 97214 United States. The company has employees across 2 continents, including North AmericaEurope.

What is Lensbaby's phone number?

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You can contact Lensbaby's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Lensbaby's official website and social media links?

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Lensbaby's official website is lensbaby.com and has social profiles on LinkedIn.

How much revenue does Lensbaby generate?

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As of February 2026, Lensbaby's annual revenue is estimated to be $5.9M.

What is Lensbaby's SIC code NAICS code?

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Lensbaby's SIC code is 3861 - Photographic Equipment and Supplies NAICS code is 54192 - Photographic Services.

How many employees does Lensbaby have currently?

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As of February 2026, Lensbaby has approximately 22 employees across 2 continents, including North AmericaEurope. Key team members include Chief Executive Officer: J. D.Co-Founder, Director: C. S.Director Of Operations - General Manager: L. K.. Explore Lensbaby's employee directory with LeadIQ.

What industry does Lensbaby belong to?

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Lensbaby operates in the Photography industry.

What technology does Lensbaby use?

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Lensbaby's tech stack includes DisqusOpen GraphAmazon Simple Email ServiceElement UIAmerican ExpressPushOwl Web Push NotificationsZURB FoundationTwitter.

What is Lensbaby's email format?

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Lensbaby's email format typically follows the pattern of First@lensbaby.com. Find more Lensbaby email formats with LeadIQ.

When was Lensbaby founded?

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Lensbaby was founded in 2004.

Lensbaby

PhotographyOregon, United States11-50 Employees

Lensbaby is an independent camera lens manufacturer that makes creative-effects camera lenses that enable photographers to capture their world in unique and interesting ways. Craig Strong invented the Original Lensbaby to provide a softer, more organic feel to his digital pictures. The response he received from all those who tested the lens was overwhelmingly positive. Craig, with the help of Sam Pardue, founded Lensbaby to help bring Lensbaby SLR lenses to the world. 

Currently available for both SLR and PL-mount cameras, Lensbaby lenses come with interchangeable optics and a variety of accessories designed to maximize versatility and creative possibilities.

Company Values:

CREATIVITY - we honor new ways of understanding and expressing

INTEGRITY - we produce high quality products that deliver on the promises we make

GROWTH - we learn and grow as individuals and as an organization

CUSTOMER HAPPINESS - we treat our customers like royalty

EACH OTHER - we serve each other and the business that provides for us

THE PLANET - we minimize the negative environmental consequences of our work

Section iconCompany Overview

Headquarters
824 Southeast 16th Avenue Portland, Oregon 97214 United States
Phone number
SIC Code
3861 - Photographic Equipment and Supplies
NAICS Code
54192 - Photographic Services
Founded
2004
Employees
11-50

Section iconFunding & Financials

  • $25M$50M

    Lensbaby's revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $25M$50M

    Lensbaby's revenue is estimated to be in the range of $25M$50M

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