Leisure Trends Group

Market ResearchColorado, United States11-50 Employees

Leisure Trends Group operates in the market research sector, focusing on sports, outdoor recreation, and leisure time. Its offerings combine point-of-sale transaction data, consumer research, and customer management solutions to provide a multi-dimensional view of the marketplace, from purchase activity to the factors driving those purchases and the ongoing relationship with customers. By analyzing POS data alongside consumer insights, the company aims to help clients understand market share, best sellers, price points, and competitive dynamics, while also addressing questions about why customers choose certain products and how they use them. The firm positions itself as a provider that extends beyond transactional data to inform customer understanding and targeted engagement, enabling ongoing monitoring of behavior and potential loyalty development.

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