Sponsorship Partnerships Lehigh University Productions runs campus-wide events with strong student and local audience engagement, creating sponsorship opportunities for brands seeking university exposure. Propose tailored sponsorship packages that leverage their social channels, on-site branding, and merchandise tie-ins, along with digital assets via Privy and Instant Articles.
Marketing Automation The group already uses Privy, Instant Articles, and analytics tools, indicating readiness for a formal marketing workflow. Offer a lightweight CRM, event sign-up capture, and dashboards to optimize promotions, attendee growth, and sponsor ROI.
Merchandise Growth PrestaShop usage signals existing e-commerce for tickets or merchandise. Propose enhanced storefronts, integrated ticketing, on-site POS at events, and inventory management to maximize revenue from apparel and exclusive passes.
Event Tech As a small team delivering diverse events, scalable production support would relieve logistics. Offer bundled event production gear, staffing, streaming, and post-event content services to expand reach and reduce costs.
Local Partnerships Bethlehem-based campus program offers a path to regional partnerships and internship pipelines. Position as a pilot for co-branded campaigns with local businesses and national brands seeking access to a university audience.