Price Retention Leverage the upcoming Price Lock Guarantee to position upsell opportunities for customers who value budget certainty, targeting mid to long-haul escorted tours and premium Signature Collection experiences.

Brand Synergy Cross-sell Leger Holidays and Shearings branded itineraries to existing customers, emphasizing expanded UK and Europe escorted tours, self-drive breaks, and battlefield/educational experiences to boost average order value.

Digital Engagement Utilize the tech stack partnerships (Criteo, Adobe Creative Cloud, New Relic, Hotjar) to run targeted retargeting and personalized offers for website visitors, email subscribers, and past bookers to improve conversion rates.

Trust & Reviews Highlight Trustpilot scores and real customer feedback in marketing to strengthen credibility, while deploying post-trip surveys to identify up-sell and cross-sell opportunities across tour types.

Expansion Opportunities Capitalize on growth post-acquisition by promoting bundled packages that combine Leger’s international escorted tours with Shearings UK-focused breaks, plus seasonal campaigns around river cruises and battlefield tours to capture broader demand.