Lefty

Software DevelopmentÎle-de-france, France51-200 Employees

Lefty is a mid-sized software development company based in Paris, Île-de-France, that provides an influencer marketing platform designed to help brands optimize strategy and automate their workflow. The platform supports end-to-end management of influencer programs, including talent discovery and qualification, relationship management, automated campaign reporting, performance measurement, and competitive benchmarking.

Its client base comprises luxury and lifestyle brands, with notable names such as Chanel, Dior, H&M, and Sephora adopting the solution to enhance influencer insights and enrich audience experiences. In the software and marketing services landscape, Lefty operates at the intersection of analytics and influencer collaboration, offering tools for insight generation and program measurement. In May 2025, Lefty attended the Cannes 2025 event, reflecting its engagement with the beauty and fashion influencer ecosystem.

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