Regional Expansion Leejam has an extensive footprint with 188 branches across Saudi Arabia and the UAE and recently opened two new centers in Jeddah, signaling aggressive regional growth that opens cross-sell opportunities for corporate wellness programs, franchise partnerships, and equipment suppliers.

Scale and Reach As the largest fitness club franchise in the Middle East with over a thousand employees and substantial revenue, Leejam represents a mature channel for large-scale wellness initiatives, corporate memberships, and multi-site facility modernization projects.

Strategic Partnerships Past and ongoing partnerships with Burjeel Holdings and the PhysioTherabia network indicate openness to collaborations in physiotherapy, rehabilitation, and holistic health services, presenting upsell paths for integrated health offerings and premium services.

Technology & Ops Adopting modern tech stacks and cloud platforms (Google Cloud, Microsoft Azure, HTTP/3, Continuous Delivery) suggests a readiness for digital member engagement, data-driven marketing, and enterprise-level admin solutions that can be co-sold or jointly developed.

Marketing & Outreach Recent press coverage of facility expansions and group exercise initiatives demonstrates active member acquisition and engagement efforts, creating opportunities for fitness programs, event sponsorships, and B2B fitness partnerships targeting large organizations and networks.