Integrated lighting As the specialized lighting brand within a broader Building Performance Contractor, LED Solutions can leverage cross-selling opportunities with Energie Solutions to offer end-to-end energy retrofit packages, expanding from lighting to full building electrification and performance improvements.

Proven savings With a track record of thousands of lighting projects and millions in client savings since 2016, emphasize ROI-focused pitches to potential enterprise clients in retail, commercial, industrial, sports, education, and institutional sectors.

Mid-market focus Target facilities with 11-50 employees or mid-sized properties that require retrofit or turnkey energy projects, highlighting cost-effective lighting upgrades and scalable solutions that align with Energie Solutions’ end-to-end approach.

Industry credibility Position LED Solutions as a trusted, experienced partner within the energy efficiency space by referencing long-standing performance and the backing of a larger building performance platform, which can help with competitive differentiation in bids.

Tech-enabled outreach Utilize the existing tech stack and digital presence (HubSpot Analytics, Google Cloud, Cloudflare protections) to run targeted campaigns, nurture leads, and track retrofit opportunities across sectors, emphasizing measurable outcomes and transparent analytics.