Insights

Expansion Signals LeaderBrand's rapid growth footprint includes a new state-of-the-art Gisborne processing site and a recent expansion into the United States with an 11-hectare mega-greenhouse project in Maryland, indicating opportunity for cross-border supply partnerships, logistics optimization, and shelf-space expansion with US retailers.

Vertical Integration With end-to-end control from growing to distribution of fresh produce, bagged salads, and wine, LeaderBrand may value enhanced supply chain services, packaging, and track-and-trace solutions, as well as premium product collaborations and co-branding opportunities.

Digital & Compliance Adoption of lease management under NZ IFRS 16 and reliance on Microsoft Azure suggests openness to technology enablement, data analytics, ERP integration, and sustainability reporting tools to streamline operations and financial planning for growth.

Industry Recognition Multiple regional awards for soil management and primary sector leadership indicate strong agronomic practices; opportunities exist for sustainability-focused partnerships, certified inputs, and collaborative R&D with research institutions or government programs.

Talent & Partnerships Active recruitment and a whānau culture, plus recent partnerships with industry players and research initiatives, present openings for channel partners, distributor agreements, and joint marketing campaigns to expand market access in local and international markets.

LeaderBrand Tech Stack

LeaderBrand uses 8 technology products and services including Power BI, SOLIDWORKS, Microsoft SharePoint, and more. Explore LeaderBrand's tech stack below.

Media & News

LeaderBrand's Email Address Formats

LeaderBrand uses at least 1 format(s):
LeaderBrand Email FormatsExamplePercentage
First.Last@leaderbrand.co.nzJohn.Doe@leaderbrand.co.nz
87%
FirstL@leaderbrand.co.nzJohnD@leaderbrand.co.nz
9%
Last.First@leaderbrand.co.nzDoe.John@leaderbrand.co.nz
4%

Frequently Asked Questions

What is LeaderBrand's phone number?

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You can contact LeaderBrand's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is LeaderBrand's official website and social media links?

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LeaderBrand's official website is leaderbrand.co.nz and has social profiles on LinkedInCrunchbase.

How much revenue does LeaderBrand generate?

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As of August 2026, LeaderBrand's annual revenue is estimated to be $1M - $10M.

What is LeaderBrand's SIC code NAICS code?

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LeaderBrand's SIC code is 2099 - Food Preparations, Not Elsewhere Classified NAICS code is 311 - Food Manufacturing.

How many employees does LeaderBrand have currently?

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As of August 2026, LeaderBrand has approximately 199 employees across 3 continents, including OceaniaAsiaEurope. Key team members include Chief Executive Officer: R. M.Chief Executive Officer: R. B.Chief Financial Officer: N. H.. Explore LeaderBrand's employee directory with LeadIQ.

What industry does LeaderBrand belong to?

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LeaderBrand operates in the Food and Beverage Manufacturing industry.

What technology does LeaderBrand use?

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LeaderBrand's tech stack includes Power BISOLIDWORKSMicrosoft SharePointWordPressSAPMicrosoft IntuneMicrosoft Active DirectorySmartsheet.

What is LeaderBrand's email format?

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LeaderBrand's email format typically follows the pattern of First.Last@leaderbrand.co.nz. Find more LeaderBrand email formats with LeadIQ.

How much funding has LeaderBrand raised to date?

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As of August 2026, LeaderBrand has raised $25K in funding. The last funding round occurred on Sep 11, 2023 for $12K.

When was LeaderBrand founded?

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LeaderBrand was founded in 1975.
LeaderBrand logo

LeaderBrand

Food and Beverage ManufacturingGisborne, New Zealand51-200 Employees

LeaderBrand is a New Zealand-based horticultural business established in 1975 by Murray McPhail. It covers the full lifecycle of its produce, growing, harvesting, packing, marketing and distributing fresh fruits and vegetables, bagged salads and wine to local and international markets. The company operates three farms at Makauri, Pukekohe and Chertsey, and runs a modern Gisborne processing site that also serves as its head office. This arrangement reflects a vertically integrated model aimed at controlling quality from cultivation through to distribution.

Its customer base includes local retailers and international buyers, supported by its multi-site operations across farming, packing and distribution. In 2024, LeaderBrand expanded its footprint with a new location in Maryland, United States, featuring a substantial greenhouse-based vegetable production project.

Section iconCompany Overview

Phone number
SIC Code
2099 - Food Preparations, Not Elsewhere Classified
NAICS Code
311 - Food Manufacturing
Founded
1975
Employees
51-200

Section iconFunding & Financials

  • $25K

    LeaderBrand has raised a total of $25K of funding over 2 rounds. Their latest funding round was raised on Sep 11, 2023 in the amount of $12Kas a grant.

  • $1M - $10M

    LeaderBrand's revenue is estimated to be in the range of $1M - $10M

Section iconFunding & Financials

  • $25K

    LeaderBrand has raised a total of $25K of funding over 2 rounds. Their latest funding round was raised on Sep 11, 2023 in the amount of $12Kas a grant.

  • $1M - $10M

    LeaderBrand's revenue is estimated to be in the range of $1M - $10M

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