BNPL Expansion Reintroduce and expand BNPL options to improve checkout conversion and average order value for lingerie and activewear, leveraging existing partnerships or new providers to reach customers that prefer pay-over-time options.

New Collection Leverage Leverage the Atelier Amour Cosmic Dream launch with cross-sell bundles and targeted campaigns to drive higher AOV and repeat purchases for premium lines.

Personalization Engine Use current tech stack (Twik, PushOwl, Loox, Google Tag Manager) to deliver personalized recommendations, cart abandonment messages, and social proof to lift conversions and customer lifetime value; offer a CRO package to potential partners.

Wholesale Channel Growth Explore wholesale partnerships with boutique retailers and regional chains to scale reach, complemented by co-branded promotions and seamless drop-ship logistics to fit a small team.

Brand Influencer Partnerships Strengthen brand storytelling around family-owned values and European-inspired design through influencer collaborations and curated content to attract partners and buyers seeking premium niche lingerie and activewear.