Laura Geller Beauty Employee Directory
Personal Care Product ManufacturingNew York, United States51-200 Employees
Laura Geller Beauty is a New York City-based brand founded in 1997 by makeup artist Laura Geller, operating in the personal care product manufacturing space. The company is known for artisan-crafted baked makeup and for creating Spackle, one of the early makeup primers. Its early distribution included QVC, where a face contouring kit launched and sold out quickly. Beginning in 2021, the brand shifted its marketing to feature models over 40, aligning its image with its product focus on mature skin. It is part of the AS Beauty portfolio, which focuses on female-founded brands delivering accessible innovations to a diverse consumer base. A May 2025 update notes the launch of a new product in its Spackler Primer line.
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