Wellness Leadership Leverage the hotel’s award-winning wellness positioning, Rolling Stone Best Hotel for Wellness 2026, to propose premium wellness packages, mindfulness retreats, and spa-focused collaborations with wellness brands and experts.

Luxury Partnerships Explore in-room dining and guest experience expansions through strategic partnerships with curated food and beverage concepts (e.g., 89 Agave Cantina) and co-branded culinary experiences to drive incremental F&B revenue and guest satisfaction.

Executive Engagement Capitalizing on recent leadership hire, target corporate travel, executive retreats, and incentive programs by offering tailored meeting packages, private events, and leadership wellness sessions with the new general manager’s onboarding as a selling point.

Wedding and Events Strengthen growth in weddings and destination events by promoting L’Auberge as the premier Sedona wedding venue, offering flexible wedding packages, spa add-ons, and immersive nature experiences to capture high-margin bookings.

Digital Experience Highlight tech-enabled guest experiences and mobile capabilities (PWA, enhanced online presence) to pitch tech-forward corporate groups and tech-driven travelers seeking seamless planning, mobile check-ins, and personalized itineraries.