Global Expansion Latham's recent acquisition of Freedom Pools in Australia and New Zealand indicates a strategic focus on expanding market reach in the Asia-Pacific region, presenting opportunities to tailor sales approaches for these markets.

Innovative Products Winning the 'Most Innovative Product for Retailers' award underscores Latham's commitment to product innovation, which can be leveraged to upsell or introduce new product lines to existing clients seeking advanced pool solutions.

Industry Leadership As the largest designer and manufacturer of in-ground pools in multiple regions, Latham holds a strong brand position, making it a prime candidate for partnerships or collaborations to boost market penetration.

Technology Adoption Latham’s deployment of firmware updates and use of advanced tech stack tools demonstrates a modernized operations approach, providing opportunities to offer complementary technology solutions or support for digital integrations.

Market Trends Latham’s focus on backyard lifestyle and recent product innovations align with increasing consumer interest in home leisure upgrades, indicating rising demand that can be tapped through targeted sales campaigns.