Partnership & Production Growth LVCVA is actively expanding its partner ecosystem (Sodexo Live!, CES), while engaging with major events and venues (GM Day, World of Concrete). This creates opportunities to offer integrated event production, hospitality services, and sponsorship packages across national and international trade shows, concerts, and large-scale meetings.

Digital Engagement Leadership The use of Adobe Experience Cloud and live digital experiences (Code Match across Exosphere) signals openness to marketing tech; sales opportunities exist in offering marketing automation, content personalization, and experiential campaigns, as well as analytics and ad-tech partnerships to optimize reach and measurement.

Sports Tourism Growth With a new Chief Sports Officer, LVCVA is prioritizing sports tourism; target opportunities with sports leagues, venues, and associated hospitality providers to co-create fan events, travel packages, and venue activations.

Economic Impact Insights CES impact data demonstrates the value of events; position as a supplier of market research, economic impact studies, and ROI analytics to help LVCVA justify investments and secure sponsorships.

Public Sector Partnerships As a destination marketing authority with a Washington DC presence and government relations flavor, there is potential to offer policy monitoring, stakeholder engagement support, and public affairs capabilities to strengthen Las Vegas tourism advocacy and public partnerships.