Strong Market Position Lanyon operates within the competitive IT services and consulting industry with a substantial revenue range of $100 million to $1 billion and a sizable workforce of up to 1,000 employees, indicating a solid market presence and potential for expanded client engagement.

Recent Strategic Acquisitions Since its acquisition by Cvent in 2016 and subsequent merger, Lanyon has integrated advanced event management technologies and expanded its capabilities through strategic partnerships, presenting opportunities to cross-sell integrated event solutions.

Innovative Technology Adoption Lanyon has actively developed features such as the Virtual Attendee Hub and enhanced its Smart Events Cloud platform, demonstrating its focus on virtual and hybrid event solutions—an area ripe for growth as organizations prioritize digital engagement.

International Expansion With recent office launches in Belfast and collaborations with Invest Northern Ireland, Lanyon is expanding its global footprint, making it a prime target for global enterprises seeking reliable event technology partners.

Industry Partnerships & Presence Active participation in major industry events like the Global Business Travel Association Convention and collaborations with firms such as Invest NI highlight Lanyon’s strong industry connections, which can be leveraged to identify new enterprise clients and strategic partnerships.