Insights

Expansion Opportunity Lane Automotive’s growth trajectory, strong revenue bracket, and recognition as an industry leader suggest opportunities to cross-sell premium performance parts, high-margin accessories, and scalable distribution services to expand their catalog and market reach.

Automation & Ops Recent adoption of Exotec robotics for inventory management signals openness to automation and warehouse efficiency solutions; this aligns with offering advanced robotics, WMS integrations, and analytics to optimize pick, pack, and ship operations.

Data & Analytics Tech stack includes MicroStrategy and SQL Server, indicating a data-driven decision culture; potential for advanced analytics services, BI dashboards, and data integration projects to improve forecasting, pricing, and inventory optimization.

Safety & Compliance Past COVID-19 safety violations highlight a focus on compliance and risk management; there is a sales angle for upgrading health, safety, and workplace compliance solutions, including training, monitoring, and vendor certs.

Strategic Partnerships Industry awards and collaboration with distributors (Motor State Distributing) present opportunities to propose co-marketing programs, exclusive product lines, and logistics partnerships to strengthen channel reach and loyalty.

Similar companies to Lane Automotive

Lane Automotive Tech Stack

Lane Automotive uses 8 technology products and services including Facebook Ads, Google Ads, MicroStrategy, and more. Explore Lane Automotive's tech stack below.

Lane Automotive's Email Address Formats

Lane Automotive uses at least 4 email formats:
Lane Automotive Email FormatsExamplePercentage
FLast@laneautomotive.comJDoe@laneautomotive.com
83%
Last@laneautomotive.comDoe@laneautomotive.com
14%
FirstLast@laneautomotive.comJohnDoe@laneautomotive.com
1%
First.Last@laneautomotive.comJohn.Doe@laneautomotive.com
2%

Frequently Asked Questions

What is Lane Automotive's phone number?

Minus sign iconPlus sign icon
You can contact Lane Automotive's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Lane Automotive's official website and social media links?

Minus sign iconPlus sign icon
Lane Automotive's official website is laneautomotive.com and has social profiles on LinkedIn.

How much revenue does Lane Automotive generate?

Minus sign iconPlus sign icon
As of August 2026, Lane Automotive's annual revenue is estimated to be $100M - $250M.

What is Lane Automotive's NAICS code?

Minus sign iconPlus sign icon
Lane Automotive's NAICS code is 3361 - Motor Vehicle Manufacturing.

How many employees does Lane Automotive have currently?

Minus sign iconPlus sign icon
As of August 2026, Lane Automotive has approximately 176 employees across 2 continents, including North America and Europe. Key team members include President: G. L., Co-Owner: G. L. and Owner: L. L. Explore Lane Automotive's employee directory with LeadIQ.

What industry does Lane Automotive belong to?

Minus sign iconPlus sign icon
Lane Automotive operates in the Motor Vehicle Manufacturing industry.

What technology does Lane Automotive use?

Minus sign iconPlus sign icon
Lane Automotive's tech stack includes Facebook Ads, Google Ads, MicroStrategy, Lucidchart, Amazon Web Services, Microsoft SQL Server, Mailchimp and Office 365.

What is Lane Automotive's email format?

Minus sign iconPlus sign icon
Lane Automotive's email format typically follows the pattern of FLast@laneautomotive.com. Find more Lane Automotive email formats with LeadIQ.

When was Lane Automotive founded?

Minus sign iconPlus sign icon
Lane Automotive was founded in 1964.
Lane Automotive logo

Lane Automotive

Motor Vehicle ManufacturingMichigan, United States51-200 Employees

Lane Automotive is a mid-sized distributor and supplier of high performance automotive parts and accessories for racers, hot rodders, trucks, and off road enthusiasts. Based in Watervliet in southwest Michigan, it serves the automotive aftermarket with a focus on high quality, performance oriented products. The company has earned industry recognition, including six SEMA Warehouse Distributor of the Year awards, reflecting its standing in the field. 

Its customer base includes racers, hot rodders, and truck and off road enthusiasts seeking performance enhancements and reliable equipment. It operates within the high performance automotive aftermarket and distributes performance parts and accessories. In March 2025, Lane Automotive participated in the Motor State Distributing Safety Summit, indicating ongoing engagement with industry partners.

Section iconCompany Overview

Phone number
NAICS Code
3361 - Motor Vehicle Manufacturing
Founded
1964
Employees
51-200

Section iconFunding & Financials

  • $100M - $250M

    Lane Automotive's revenue is estimated to be in the range of $100M - $250M

Ready to create more pipeline?

Get a demo and discover why thousands of SDR and Sales teams trust
LeadIQ to help them build pipeline confidently.

© LeadIQ, Inc. All rights reserved.