Women-led niche Target retailers and brands seeking women-founded suppliers in the baby and nursery space. Emphasize Kis/heritage since 1979 to build trust with buyers prioritizing diverse leadership and established supply chains.

Mid-market scale Approach mid-market retailers and e-commerce direct-to-consumer platforms that need reliable suppliers with $1M–$10M revenue scale and a proven track record in baby bedding and nursery decor.

Retail partnerships Leverage past Walmart collaboration to pursue additional big-box or national retailers, point out visibility with a women-founded brand and long-standing product awards to differentiate from competitors.

Digital readiness Capitalize on existing tech stack (Google Ads, Facebook Pixel, Omnisend, LiveChat) to offer performance marketing support, co-branded campaigns, and streamlined onboarding for new retail partners.

Product awards Highlight award-winning Duchess collection and recognized nursery decor lines to secure feature placements, seasonal promotions, and retailer-exclusive assortments that drive shelf impact.