Unique Custom Winemaking Lakeland Winery offers a personalized winemaking experience, providing all necessary equipment and ingredients, which appeals to hobbyists and small groups seeking a hands-on, creative beverage activity.

Award-Winning Reputation The company's recognition in the New York State Fair Wine Competition enhances its credibility and can be leveraged to attract more local enthusiasts and retail partnerships.

Growing Local Market With a small but diverse team and a revenue range up to one million dollars, Lakeland Winery shows potential for expansion within regional markets through targeted marketing and community engagement.

Tech-Enabled Engagement Utilization of digital tools like social media pixels, event calendars, and multimedia content indicates readiness for digital marketing strategies to reach hobbyists, tourists, and event organizers.

Potential Collaboration Considering its industry peers with larger revenues and staff, Lakeland Winery could explore collaborations or distribution opportunities with other local vineyards and wineries to broaden its market reach.