Largest regional dealer Lake Norman Marina is Charlotte’s largest volume dealer with partnerships for Bennington Pontoons, Cobalt Boats, Malibu Boats and Axis Wake Boats, presenting a broad product ecosystem to upsell to existing fishing and leisure boat buyers.

Full service moat As the only full-service marina on Lake Norman with an award-winning service department, dry storage, covered wet slips, a floating showroom, boat rentals, and a Boat Club, there are multiple contact points for ongoing add-ons and recurring revenue opportunities.

Showroom accessibility The combination of the largest indoor showroom and a lakefront floating showroom enables test drives and experiential sales, suggesting high engagement with prospective buyers who need hands-on evaluation before purchase.

Growth indicators With revenue in the multi‑million range and a family-owned, long-tenured operation, there is credibility to scale through targeted marketing to nearby markets (Charlotte, Huntersville, Denver, Cornelius, Davidson, Mooresville, Hickory) and expand service/package offerings.

Tech and data readiness Current tech stack includes CRM and marketing tools (Salesforce, Microsoft 365) and advertising platforms (Microsoft Advertising, The Trade Desk), enabling data-driven campaigns to cross-sell services, memberships (Boat Club), and maintenance packages to existing customers.