Domestic manufacturing Premium soft plastic lures manufactured in-house in Emory, Texas, with a strong emphasis on U.S.-made products. Growth opportunity: highlight North American production reliability to retailers and hunting/fishing catalogs seeking domestic sourcing.

Wholesale reach Distributor network spans nationwide with major retailers (Bass Pro Shops, Tackle Warehouse, Dick’s, Academy, Gander, Cabela’s) and European markets (France and Italy). Opportunity to upsell exclusive line extensions, private label options, and cross-border logistics services.

Product innovation A history of innovative, patented lures (e.g., Live Magic Shad) tested on Lake Fork and Pro Tours. Sales approach: position as proven, pro-tested products for tournament anglers and serious hobbyists; propose regional sponsorships and demo events.

Growth potential Revenue in the multi-million range with a lean employee base. Potential for scale through expanded e-commerce experiences, enhanced digital marketing, and new SKU launches targeting seasonal fishing trends and regional species interests.

Payment and tech Supports multiple modern checkout options (Amazon Pay, Apple Pay, PayPal, Venmo) and marketing tech (Klaviyo, HighLevel, Microsoft 365). Opportunity to optimize omnichannel campaigns, loyalty programs, and targeted retailer co-op promotions.