Local audience Target Lake County businesses with localized digital advertising and sponsored content, leveraging the Record-Bee’s strong local readership to reach residents in Lakeport and surrounding areas.

Sports follow-through Capitalize on the established sports editor role and local sports coverage to offer targeted sponsorships, game-day dashboards, and recruiting ads for local teams and schools.

Cross-platform advertising Promote a combined print, online, and social ad package using the site’s Google Publisher Tag and Outbrain capabilities to boost reach and measurement for advertisers.

SMB growth Position affordable digital marketing packages for small to mid-sized businesses in Lake County, highlighting ROI from local news engagement and community-focused branding.

Monetization opportunities Offer sponsored content, events coverage, and classifieds monetization with analytics on reader engagement to attract advertisers seeking measurable outcomes.