Large bookstore network Laguna operates over 40 bookstores across multiple Serbian cities, presenting a broad in-person sales channel and opportunities for co-promotions, in-store partnerships, localized marketing campaigns, and bookstore-driven events to boost book sales and brand visibility.

Community engagement A strong focus on local community investment and socially responsible business presents openings for partnerships with schools, libraries, and cultural programs, offering sponsorships, educational programs, and exclusive community discounts to drive traffic and loyalty.

Laguna Readers Club With a loyalty program boasting over 500,000 members, there is substantial potential for targeted marketing campaigns, membership-based promotions, and analytics-driven product recommendations to increase average order value and repeat purchases.

Digital marketing footing Active use of Microsoft Advertising, Bing Ads, Google Workspace and other tech stack elements indicates readiness for digital campaigns, retargeting, and data-driven marketing partnerships to enhance discoverability and online sales.

Financials and growth potential Revenue is in the low range, signaling an opportunity for sales solutions that optimize efficiency, streamline supply chain and catalog management, and scale marketing ROI as the business seeks expansion and modernization.