Strategic lead LaForce has recently been named Popeyes' lead U.S. communications agency, signaling expansion into high-profile, large-scale brand accounts and opportunities to upsell additional PR, crisis communications, and integrated campaigns with consumer brands.

Executive expansion Promotion of Shauna Solum to EVP and oversight of four practice areas indicates strengthened leadership and potential for new service line offerings, cross-sell across practice groups, and larger, multi-disciplinary client engagements.

Mid-market scale With 51-200 employees and revenue in the 100M to 250M range, LaForce sits in a mid-market tier that often seeks scalable PR programs, digital storytelling, and data-driven campaigns—ideal for tiered retainers, PR analytics, and technology-enabled services.

Tech-enabled services Existing tech stack including iCIMS, WordPress, MySQL, Shopify, and Piwik PRO Core suggests capabilities in talent management, content/m commerce, and analytics; opportunities exist to formalize digital PR measurement offerings, CMS-driven campaigns, and e-commerce brand storytelling.

Growth opportunities Given comparable peers with larger scale and the recent high-profile client win, there is potential to target global brands seeking U.S. market lead support, as well as cross-sell to marketing services like CRM, data-driven media, and creative AOR partnerships to broaden service coverage.