Strategic EVP Growth LaForce recently promoted Shauna Solum to EVP, signaling leadership expansion and potential cross-service or industry-focused initiatives. This presents a sales opportunity to engage on executive-level partnerships, expand broader PR offerings, and propose high-impact campaigns aligned with the new leadership direction.

Mid-Sized Scale With 51-200 employees and revenue in the $100M-$250M range, LaForce operates as a sizable mid-market agency. This suggests opportunities for scalable, multi-year client engagements, premium retainer models, and integrated communications programs across multiple industries.

Tech-Driven Capabilities A diverse tech stack including WordPress, Shopify, iCIMS, Piwik PRO Core and cybersecurity tools indicates an emphasis on digital presence, eCommerce, talent management, and data analytics. Sales outreach can emphasize tech-enabled PR, digital storytelling, measurement, and optimization services.

Brand Story Expertise The core positioning to create, capture, and tell brands’ stories aligns with opportunities in narrative-driven campaigns, media strategy, influencer and content partnerships, and integrated PR that leverages storytelling across channels for measurable impact.

Public Relations Leadership As a well-established PR and communications firm within a competitive market, LaForce can be a target for expanded agency services such as crisis communications, reputation management, integrated marketing, and digital media optimization to compete with larger players.