Insights

Scale and footprint LaFontaine Automotive Group operates 54 retail franchises and 34 Michigan retail locations with over 2,500 employees, suggesting broad market reach and opportunities to bundle cross-location parts, service, and loyalty programs for upsell and volume campaigns.

Acquisition momentum Recent strategic acquisitions including Keller Ford and Pfeiffer Lincoln indicate a growth-by-acquisition approach and potential for integration services, dealership modernization projects, and expansion of fleet and commercial sales channels.

Service innovation A collaboration integrating kiosk technology and mobile service with Reynolds and Reynolds signals a push toward digital service experience, presenting opportunities to sell telematics, remote diagnostics, and contactless maintenance packages.

Electric and partnerships Partnership with Bollinger Motors points to an EV adoption trajectory; this opens sales opportunities in EV readiness services, battery maintenance programs, and EV-specific accessories across their Michigan footprint.

Community and value Strong emphasis on competitive pricing, trade-in aggressiveness, and multi-point inspections creates a favorable environment for targeted financing offers, warranty programs, and bundled service plans to increase per-transaction margin and loyalty.

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LaFontaine Automotive Group Tech Stack

LaFontaine Automotive Group uses 8 technology products and services including QuickBooks, AdRoll, Hotjar, and more. Explore LaFontaine Automotive Group's tech stack below.

Media & News

LaFontaine Automotive Group's Email Address Formats

LaFontaine Automotive Group uses at least 7 email formats:
LaFontaine Automotive Group Email FormatsExamplePercentage
FLast@lafontaine.comJDoe@lafontaine.com
93%
Last@lafontaine.comDoe@lafontaine.com
4%
First@lafontaine.comJohn@lafontaine.com
3%
FLast@lafontainemotors.comJDoe@lafontainemotors.com
99%
First.Last@lafontainemotors.comJohn.Doe@lafontainemotors.com
1%
First.Last@thefamilydeal.comJohn.Doe@thefamilydeal.com
77%
FLast@thefamilydeal.comJDoe@thefamilydeal.com
23%

Frequently Asked Questions

What is LaFontaine Automotive Group's phone number?

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You can contact LaFontaine Automotive Group's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is LaFontaine Automotive Group's official website and social media links?

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LaFontaine Automotive Group's official website is familydeal.com and has social profiles on LinkedIn.

How much revenue does LaFontaine Automotive Group generate?

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As of August 2026, LaFontaine Automotive Group's annual revenue is estimated to be $500M - $1B.

What is LaFontaine Automotive Group's SIC code and NAICS code?

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LaFontaine Automotive Group's SIC code is 5511 - Motor Vehicle Dealers (New and Used) and NAICS code is 3361 - Motor Vehicle Manufacturing.

How many employees does LaFontaine Automotive Group have currently?

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As of August 2026, LaFontaine Automotive Group has approximately 1.2K employees across 1 continents, including North America. Key team members include President: K. D., Owner: M. L. and Owner: N. D. Explore LaFontaine Automotive Group's employee directory with LeadIQ.

What industry does LaFontaine Automotive Group belong to?

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LaFontaine Automotive Group operates in the Motor Vehicle Manufacturing industry.

What technology does LaFontaine Automotive Group use?

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LaFontaine Automotive Group's tech stack includes QuickBooks, AdRoll, Hotjar, Microsoft Clarity, Amazon Web Services, WordPress, Google Workspace and Stripe.

What is LaFontaine Automotive Group's email format?

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LaFontaine Automotive Group's email format typically follows the pattern of FLast@lafontaine.com. Find more LaFontaine Automotive Group email formats with LeadIQ.

When was LaFontaine Automotive Group founded?

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LaFontaine Automotive Group was founded in 1980.
LaFontaine Automotive Group logo

LaFontaine Automotive Group

Motor Vehicle ManufacturingMichigan, United States1001-5000 Employees

The LaFontaine Automotive Group is a Michigan-based network of automotive franchises and service facilities founded in 1980 by Michael Sr. and Maureen LaFontaine. It operates 54 retail franchises, 34 Michigan retail locations, and nine full-service collision centers. In 2022 it ranked as the largest dealer group in Michigan and 25th nationally among about 16,000 dealers. 

The group emphasizes a pricing and service approach centered on value for customers, including guarantees to meet or beat competitor prices, aggressive trade-in appraisals, broad financing options, tire sales, a complimentary multi-point inspection, and competitive service pricing that accepts competitor coupons. It expanded its footprint through acquisitions in 2022 and 2023, adding Keller Ford in Grand Rapids and Pfeiffer Lincoln in Walker, and has pursued service innovations through partnerships, such as a 2025 initiative to combine kiosk-based vehicle service with mobile capabilities. The company is based in Highland, Michigan and engages in community and non-profit activities.

Section iconCompany Overview

Phone number
SIC Code
5511 - Motor Vehicle Dealers (New and Used)
NAICS Code
3361 - Motor Vehicle Manufacturing
Founded
1980
Employees
1001-5000

Section iconFunding & Financials

  • $500M - $1B

    LaFontaine Automotive Group's revenue is estimated to be in the range of $500M - $1B

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