Sustainable focus Position Lafayette Square as a partner for financially underserved middle market companies and working-class communities, emphasizing impact-driven private credit and the Worker Solutions platform to address governance and operational improvements alongside funding.

Technology advantage Highlight the tech-first approach and data-driven investment processes powered by Potomac X Lafayette Square alongside a modern tech stack (Azure, Salesforce, AWS tools, BPMN). Propose analytics services, underwriting automation, and enhanced portfolio monitoring to speed approvals and reduce risk.

Expansion signals Leverage recent financing rounds and partnerships (65M senior notes, Prime IV financing, Wyndham hotel funding program, Yum! franchise lending) as evidence of growth appetite and product expansion opportunities for other franchised or franchise-adjacent mid-market operators.

Strategic partnerships Engage potential prospects through institutional and platform partnerships, offering co-investment, sponsor-independent deals, and managerial assistance via Worker Solutions to differentiate from traditional lenders and attract multi-unit operators seeking growth capital and operational support.

Market momentum Target mid-market operators in sectors with demonstrated private credit activity and franchise density, using Lafayette Square’s mission to invest in working-class places and create jobs as a value proposition combined with tailored financing and onboarding efficiency enhancements for LPs and borrowers.