Tourism Partnerships Leverage the existing collaboration with Visit Arroyo Grande to expand cross promotions with hotels, tasting rooms, and regional tourism boards, driving winery visits and direct to consumer orders.

Sparkling Growth Capitalize on the seven sparkling wines program by targeting premium retailers, upscale restaurants, and corporate gifting channels; explore exclusive bottlings or private label opportunities to broaden distribution.

Distribution Reach Tap into Vintage Wine Estates distribution networks and marketing resources since 2019 to pursue national and West Coast expansion, while preserving the Laetitia brand tied to the Arroyo Grande AVA.

Sustainable Positioning Highlight sustainable farming and production practices to attract eco conscious hospitality buyers and retailers, pursue certifications and sustainable packaging to differentiate in premium segments.

Direct to Consumer Strengthen direct to consumer through the tasting room and online experiences using FareHarbor and Mailchimp, optimize via Google Analytics to grow the wine club, events, and seasonal promotions.