Targeted markets Identify potential buyers in RF and high-frequency measurement sectors who require compact, cost-effective power sensing solutions for scalar, CW, and modulated signals. Leverage PowerSensor+ as a competitive alternative to larger, higher-cost meters.

SMB to niche Focus on small to mid-size engineering teams and startups in electronics and test equipment who need rapid development cycles and easy integration, highlighting PowerSensor+ as a tool to shorten automated test development time.

Technical differentiator Position PowerSensor+ as a versatile, low-cost power measurement solution across 9 kHz to 75 GHz, emphasizing compact form factor and broad signal support to win contracts where space and flexibility matter.

Partnership potential Explore channel partnerships with distributors and integration partners serving RF/microwave labs, universities, and contract manufacturers to expand reach given the company’s lean team and niche product fit.

Revenue acceleration Prioritize opportunities that align with current revenue range and growth stage, such as upsell to existing customers with modular measurement needs, and targeting similar firms with 11–30 employees in related electronics and microwave sectors.