Tourism Leadership The Lackawanna County Visitors Bureau has been recognized as Tourism & Event Planning Organisation of the Year for Pennsylvania 2025, signaling strong regional influence and credibility—a compelling reason for partners to collaborate on joint marketing, event planning services, and co-branded campaigns.

Growth Potential Revenue is in the mid single to low double digits of a million-dollar range with a small team (2-10 employees). This suggests high impact opportunities for service providers that scale with limited internal resources, such as outsourcing marketing tech, CRM, content creation, and event coordination solutions.

Digital Footprint Active tech stack including Google Cloud, Tag Manager, modern web technologies, and social channels indicates openness to digital marketing partnerships, analytics services, website enhancements, and targeted ad campaigns to boost regional tourism demand.

Seasonal Tourism Positioned as a four-season destination with diverse groups (business meetings, school trips, families, outdoor enthusiasts), presenting cross-selling opportunities with hotels, transportation, experiences, and bundled itineraries for group bookings.

Local Partnerships Regional focus with proximity to Scranton, PA offers collaboration potential with local hotels, attractions, and conference venues to grow aggregate visitation, event sponsorships, and place-led development initiatives.