Inclusive customization Opportunity to upsell bespoke bridal services to plus-size brides through a highly personalized design experience, emphasizing inclusive sizing and tailored silhouettes to capture a broader market share in the bridal segment.

Direct-to-consumer leverage Leverage the established direct-to-consumer model and home try-on service to expand into partnerships with wedding planners, bridal boutiques, and event venues that value convenient, at-home fittings and seamless online customization.

Affiliations & capsules Capitalize on existing partnerships and capsule collections with fashion media and wedding sites to drive co-branded promotions, limited editions, and cross-sell opportunities with complementary wedding vendors.

Technology-enabled experience Promote data-driven personalization and sizing accuracy as a selling point to premium retailers and marketplaces, highlighting the tech stack and human-centered service as differentiators for scalable customization.

Growth via pricing strategy Position Lace & Liberty as offering luxury-at-accessible-price points to mid-market brides, with potential upsell of premium fabrics, longer trains, custom colors, and enhanced lining options to increase average order value.