Insights

Omnichannel Growth Bath & Body Works, Inc. is expanding its footprint with new North American and international store openings while pursuing a more digital and omnichannel strategy, presenting cross-sell and online-offline campaigns for both existing and new customers.

Fragrance Partnerships Recent collaboration with Givaudan Flavors to create exclusive scents like Nocturnal Rose indicates opportunities to pitch co-branded or limited-edition fragrance programs, loyalty promotions, and seasonal product launches.

Scale Hiring Signals Significant headcount plans suggest ongoing investment in retail operations, customer service, and digital marketing, opening doors for staffing-focused services, training programs, and tech-enabled customer support solutions.

Sustainability & Brand Extensions The split from Victoria’s Secret and focus on Bath & Body Works positions the brand for sustainability-driven packaging, supply-chain efficiency, and eco-friendly product lines that can be bundled with loyalty rewards.

Digital Transformation A tech stack including data tools and platform integrations alongside a measured store growth implies demand for analytics, CRM, loyalty platform enhancements, and omnichannel commerce solutions to optimize sales and customer insights.

Similar companies to L Brands

L Brands Tech Stack

L Brands uses 8 technology products and services including SonarQube, SailPoint, Dell, and more. Explore L Brands's tech stack below.

SonarQube
Development
SailPoint
Identity And Access Management
Dell
IT Infrastructure
Swiper
Javascript Libraries
DataTables
Javascript Libraries
HTTP/2
Miscellaneous
R Project
Programming Languages
Microsoft Hyper-V
Virtualisation Software

Media & News

L Brands's Email Address Formats

L Brands uses at least 4 format(s):

L Brands Email Formats	Example	Percentage
FLast@lb.com	JDoe@lb.com	86%
First.Last@lb.com	John.Doe@lb.com	7%
FirstLast@lb.com	JohnDoe@lb.com	5%
FirstL@lb.com	JohnD@lb.com	2%
FLast@limitedbrands.com	JDoe@limitedbrands.com	95%
FirstLast@limitedbrands.com	JohnDoe@limitedbrands.com	2%
First.Last@limitedbrands.com	John.Doe@limitedbrands.com	2%
Last@limitedbrands.com	Doe@limitedbrands.com	1%
FLast@victoria.com	JDoe@victoria.com	96%
Last@victoria.com	Doe@victoria.com	2%
FiLast@victoria.com	JoDoe@victoria.com	2%
First.Last@bbwinc.com	John.Doe@bbwinc.com	100%

Frequently Asked Questions

What is L Brands's phone number?

You can contact L Brands's main corporate office by phone at

+1-614-415-****

. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is L Brands's stock symbol?

L Brands is a publicly traded company; the company's stock symbol is APEX.

What is L Brands's official website and social media links?

L Brands's official website is bbwinc.com and has social profiles on LinkedIn.

How much revenue does L Brands generate?

As of August 2026, L Brands's annual revenue is estimated to be $10B+.

What is L Brands's NAICS code?

L Brands's NAICS code is 44-45 - Retail Trade.

How many employees does L Brands have currently?

As of August 2026, L Brands has approximately 9.9K employees across 6 continents, including North AmericaAsiaEurope. Key team members include Chief Executive Officer: N. P.Chief Executive Officer: N. K.Chief Executive Officer: S. K.. Explore L Brands's employee directory with LeadIQ.

What industry does L Brands belong to?

L Brands operates in the Retail industry.

What technology does L Brands use?

L Brands's tech stack includes SonarQubeSailPointDellSwiperDataTablesHTTP/2R ProjectMicrosoft Hyper-V.

What is L Brands's email format?

L Brands's email format typically follows the pattern of FLast@lb.com. Find more L Brands email formats with LeadIQ.

L Brands

Q: What is L Brands's official website and social media links?

L Brands's official website is bbwinc.com. L Brands has social profiles on LinkedIn.

Q: How many employees does L Brands have currently?

L Brands has approximately 9.9K employees.

Q: What technology does L Brands use?

L Brands's tech stack includes Forter, HashiCorp Terraform, Palo Alto Firewalls, Google Ads, Cloudera.

Q: What is L Brands's NAICS code?

L Brands's NAICS code is 44-45 (Retail Trade).

RetailOhio, United States5001-10000 Employees

Bath & Body Works, Inc. is a retail company headquartered in Columbus, Ohio. It emerged in 2021 when L Brands separated Victoria’s Secret into a standalone company and adopted the Bath & Body Works name, continuing to trade on the NYSE under BBWI. The Bath & Body Works brand focuses on home fragrance and personal care products, and is associated with candles, lotions and soaps, serving a broad consumer audience.

The company operates in the retail sector, delivering fragrance and self-care items through its brand portfolio. A notable recent development is a January 2026 partnership with Givaudan Flavors Corporation to create Nocturnal Rose.