Kvantum by Yum!

Advertising ServicesTexas, United States2-10 Employees

Kvantum by Yum! is a small advertising services company that develops math- and AI-driven solutions for marketing analytics and consumer insights. It offers a Marketing Performance Analytics Platform designed to quantify the incremental effect of marketing on sales, capturing both immediate and long-term impacts with limited data. Clients can access different components for data management and visualization, marketing optimization and scenario planning, attribution, or consumer insights, or engage in custom measurement projects.

Headquartered in Plano, Texas, Kvantum serves brands in retail, consumer packaged goods, and ecommerce across the United States, Canada, and regions including APAC, MENA, Europe, Africa, South America and Mexico. The company was acquired by Yum! Brands in 2021, placing it within a larger corporate portfolio. Reported outcomes include increases in digital ROI from 30% to 60% while maintaining spend levels.

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