UK expansion Kusch+Co and Nowy Styl are expanding their UK presence with a new showroom in Manchester, signaling growing demand for modern office and public space furniture solutions in Northern Europe. This creates an opportunity to approach facilities managers, specifiers, and business owners in the UK market who are prioritizing updated workplaces.

New product launches Recent introductions such as the SPIX acoustic office pod, Aplo shelving system, and Sivu armchair at Clerkenwell Design Week indicate a refreshed product portfolio focused on modular, acoustic, and flexible work environments. Sales teams can target architects, interior designers, and corporate procurement for office refreshes and hybrid-work upgrades.

Strategic partnership As a brand under Nowy Styl since 2019, Kusch+Co benefits from exposure to a broader European furniture solutions platform. This positioning supports cross-sell opportunities to Nowy Styl customers seeking complementary brands, enabling bundled deals across office, public, and modular furniture categories.

Showroom opportunity Joint showroom activity at 58 St John’s Square in London and the new Manchester site provides a physical touchpoint for decision-makers to experience Kusch+Co’s portfolio. Leverage showroom visits, events, and design weeks to generate qualified leads and accelerate the sales cycle.

Tech-enabled reach Adoption of multiple tech stacks including Pimcore, iCIMS, and analytics tools suggests a modern, data-driven sales approach. This enables targeted outreach, personalized marketing, and efficient lead management to convert inquiries from expanding UK operations and Clerkenwell Design Week interest into deals.