Largest BMW Area Kuni BMW is the largest BMW Authorized Center in Oregon with over 40 years of market presence, indicating strong brand affinity and potential for upsell of new models and certified pre-owned inventory to a loyal customer base.

Holman Group Advantage As part of the Holman Automotive group since 2016, Kuni BMW benefits from a larger dealer network, potential cross-sell opportunities across brands, and access to centralized marketing and service resources to support targeted outreach.

Premium Customer Experience With offerings that emphasize a BMW Genius consultative experience and a broad mix of new and certified pre-owned vehicles, there is an opportunity to upsell extended warranties, service plans, and personalized financing options to high-intent buyers.

Digital and Tech Stack Utilizing Vue.js, Mautic, New Relic and other technologies suggests an active digital marketing and analytics program; sales can leverage data-driven retargeting, CRM-driven lifecycle campaigns, and digital showroom experiences to convert browsers into buyers.

Financial Momentum Revenue range of 50M-100M and Oregon market dominance imply capacity for fleet, corporate, and referral partnerships, as well as expansion into service-focused initiatives like maintenance plans, parts sales, and certified pre-owned growth.