Regional CBS Affiliate KSWT is the exclusive CBS Affiliate for a cross-border market including Yuma AZ, El Centro CA, Mexicali MX, and San Luis Río Colorado MX, presenting a broad, multi-market audience for localized advertising and sponsored content partnerships.

Local News Leader As the leading information source in the Desert Southwest with consistent weekday and weekend news slots, KSWT offers stable, high-reach local impressions ideal for targeted community campaigns, long-form sponsorships, and branded segments.

Mid‑Size Scale With 11-50 employees and a revenue range of 10–25 million, KSWT represents a nimble, mid‑sized platform open to scalable advertising packages, bundled multi‑screen campaigns, and performance‑driven spot buys.

Cross‑Border Reach Cross‑border coverage into Mexico provides opportunities for bilingual or multicultural advertising, regional partnerships, and content localization deals that extend beyond a single U.S. market.

Cross‑Platform Potential Being a broadcast media producer and distributor implies opportunities for content sponsorship, weather and sports integrations, digital video, and additional revenue streams through branded video integrations across platforms.