Audience & Reach Leverage KSL NewsRadio’s long-standing Utah presence as a trusted local news, traffic, and weather source to offer targeted local advertising packages across radio, digital, and podcast platforms, emphasizing reach to a broad 51-200 employee region and top-rated status.

Sponsorship & Causes Propose cause-marketing collaborations tied to Read Today, Primary Children’s Medical Center, and community initiatives like Quarters for Christmas to create sponsored content, fundraising drives, and branded event partnerships that align with KSL’s community engagement.

Digital Monetization Capitalize on KSL’s tech stack (Google Cloud, Braze, Snowplow, Shopify, ad networks) to offer integrated digital campaigns, audience analytics, and e-commerce enablement for promotions, subscriptions, or merch tied to on-air and podcast content.

Strategic Partnerships Explore collaborations with associated media assets and cross-promotions with KSL Podcasts, KSL TV, and local institutions to bundle multi-channel ad buys, sponsored segments, and co-produced content that amplifies reach.

Event & Talent opportunities Leverage frequent leadership changes and public-interest programming by offering speaking engagements, branded segments around legislative sessions, and sponsored events that align with Utah’s civic calendar and BYU athletics & counseling topics hosted on air.