Gen 3 Upgrades Active Vector Gen 3 launches and the Gen 2 to Gen 3 upgrade service create cross-sell opportunities to existing Vector owners; target law enforcement and military procurement with upgrade bundles, maintenance plans, and authorized dealer partnerships to drive repeat business.

Customization Upsell New Cerakote finishes and two-tone variants enable premium offerings for civilian, collector and agency buyers; position as a differentiator in bids and catalogs and pair with service and accessory bundles.

Modular Growth Kymera modular handgun expands the product family and aligns with a modern customer base; capitalizing on SHOT Show momentum and media coverage to generate qualified leads, partnerships with OEMs, and training programs for end users.

Global Expansion With US manufacturing and global distribution across commercial, military and law enforcement channels, there are opportunities to scale internationally, pursue multi-agency contracts, and build a channel partner network to broaden reach.

Marketing Enablement A mature tech stack including marketing automation and CRM tools supports scalable outreach; implement dealer onboarding programs, product catalogs, and targeted RFP templates to accelerate deals with agencies, distributors, and civilian buyers.