Community Focus As a small credit union with 11-50 employees and a revenue range of 1 to 10 million dollars, Kraftman Federal Credit Union demonstrates a strong community-oriented approach, presenting opportunities for local banking solutions and personalized financial products.

Digital Engagement Utilizing a modern tech stack that includes MySQL, Bootstrap, jQuery, and Google Fonts indicates an investment in digital platforms, suggesting a readiness to adopt innovative financial technologies and customer engagement tools.

Growth Potential With a relatively modest revenue and a niche market presence contrasted with larger institutions like Bank of America, Kraftman FCU offers opportunities for targeted financial services and competitive product offerings to expand its member base.

Technology Adoption The company's use of current web technologies like jQuery Mobile and LiteSpeed suggests openness to adopting user-friendly, mobile-optimized solutions, paving the way for upselling digital banking and mobile application services.

Market Positioning Being part of the competitive credit union landscape with peers like Cap Com and Sunmark, Kraftman FCU can benefit from tailored marketing and technology-driven member retention programs to strengthen its local and regional market stance.