Digital Ad Synergy Leverage digital ad capabilities across KPC's network of local sites and audience data partners to offer targeted display, mobile, and retargeting campaigns with measurable ROI, using their stack (Amazon Advertising, Tapad, Google Analytics Enhanced Ecommerce) to provide performance reporting for advertisers.

Print and Mail Bundle print and direct-mail offerings with digital campaigns, tapping into KPC's printing and direct-mailing operations and shopper products to deliver integrated campaigns that maximize reach in northeast Indiana and Fort Wayne markets.

B2B Audience Capitalize on the Fort Wayne region's only business weekly to attract B2B advertisers; offer premium sponsorships, sponsored content, and email/newsletter advertising to business owners and decision-makers in Allen County.

Leadership Change Act on leadership changes by engaging with the new GM Advertising Director to align on a refreshed multi-channel sales strategy, onboarding advertisers with a modern media plan and clear ROI metrics.

Network Opportunity Position as part of a broader regional media network following Ogden Newspapers' 2022 acquisition and Fort Wayne asset moves; propose cross-network campaigns and bundled pricing with Ogden properties to unlock larger-scale opportunities.