Family-friendly appeal Target family vacation planners and group travelers who value multi-bedroom cabins and villa options for reunions, leveraging Kohl's Resort as a convenient lakeside destination with on-site activities and a kid-friendly environment.

Lakefront experiences Position the property to outdoor and fishing enthusiasts by highlighting private boat launch access, pontoon and fishing boat rentals, and seasonal lake activities as bundled packages with accommodations.

Local collaboration Explore partnerships with regional tourism boards, fishing tournament organizers, and family event coordinators to drive off-season bookings and cross-promote Buena Vista State Forest and surrounding amenities.

Mid-market potential With 11-50 employees and revenue in the mid-range, target mid-market corporate retreats and small business groups seeking customizable lodging, meeting spaces, and recreational activities at competitive rates.

Digital readiness Leverage the existing tech stack (FareHarbor, booking and payment integrations) to upsell add-ons such as guided fishing trips, chalet renovations, or special event packages, while highlighting safety and seamless payment experiences.