Strategic Growth KO Public Affairs has expanded its services in 2024 to include consumer public relations campaigns, strategic communications, events, social media, crisis management and product launches, indicating new cross-selling opportunities to clients seeking comprehensive, integrated campaigns beyond traditional public affairs.

Expansion Ambition Recent high-profile partnerships and mergers, including a 2024 merger with Sandy Hillman Communications and a 2025 alliance with MGM Resorts, signal a push into larger, high-visibility engagements that may require ongoing PR, government relations and crisis communications support.

Public Affairs to Consumer With a diversified portfolio spanning healthcare, energy, education, international relations and now consumer campaigns, KO is positioned to upsell consumer-facing services to existing corporate and nonprofit clients pursuing store openings, product launches and brand-building initiatives.

PR Awards & Credibility KO’s track record of Emmy, Pollie, Silver Anvil and other awards enhances credibility when pitching to potential clients in regulated or high-stakes sectors, supporting case-driven proposals for campaigns, crisis response and stakeholder engagement.

Scale & Collaboration The leadership’s demonstrated capacity to execute large-scale initiatives, secure funding or approvals, and manage complex campaigns suggests opportunities to offer extended services such as digital strategy, media relations at scale, and national or multi-state advocacy programs to larger organizations and coalitions.