Kinsa Insights
Information ServicesCalifornia, United States11-50 Employees
Kinsa Insights provides real-time illness insights that help brands forecast where, when, and how infectious illness will spread, enabling them to anticipate related demand for products and services. The platform aggregates data from more than 30 sources and augments it with data from a proprietary network of millions of users to detect and forecast spreading illness. Media teams can use geo-based symptom segments to target markets with higher illness incidence, aiming to improve campaign efficiency and return on ad spend. For hospitals, health systems, and health insurers, Kinsa helps predict surges in hospitalizations or emergency department visits and identifies proactive messaging to keep high-risk populations healthy. The company is based in San Francisco, California, and traces its origins to the 2012 invention of its smart thermometer.