Merged capabilities Kingpin Communications is now part of The Marketing Practice, signaling a consolidated B2B marketing and demand generation focus. This presents an opportunity to cross-sell full-funnel services, from brand to ABM, to existing clients and to target its extended network.

Scale and scope With modest staff size (11-50) but expanded capabilities across brand, demand, data, media, and ABM, there is potential to position cost-effective, integrated campaigns for mid-market clients seeking end-to-end marketing solutions.

Tech stack leverage Current tools (WooCommerce, Google Search Console, security and legacy tech like McAfee, Modernizr, YUI) indicate a mix of digital presence management and security. This suggests upsell opportunities in website optimization, analytics enhancements, and security hardening for marketing platforms.

Financial footing Revenue range of $1M-$10M indicates a growing but mid-sized agency. Target opportunities could include scalable, retainer-based programs, performance marketing, and ABM services designed for revenue growth without large onboarding costs.

Market positioning As part of a broader agency network, Kingpin/The Marketing Practice can position itself as a global B2B specialist with a data-driven, funnel-to-ABM approach. This supports sales plays around enterprise-grade campaigns, strategic data partnerships, and cross-border expansion for multinational clients.