US Market Expansion KIKO Milano is accelerating its US footprint through a Macy's partnership and expanded US offices, following a $1B global sales milestone, which signals strong wholesale and department-store demand and opens opportunities for exclusive product lines and in-store promotions.

Celebrity Marketing The Madonna global brand ambassador launch and the appointment of Marcelo Gutierrez as global makeup artistry creative director indicate a robust marketing engine and professional artistry focus, presenting in-store events, limited editions, and influencer-led campaigns as sales accelerators.

Artistry Partnerships With a dedicated makeup artistry director, KIKO can develop B2B programs with salons, academies, and retailers, including artist kits, training bundles, and bulk purchases to drive professional channels and large-format orders.

Regional Expansion Recent store openings in Split and the EU focus, plus US expansion, create a pipeline for regional retailers, travel retail, and private-label opportunities that can broaden distribution and improve penetration in Europe, the Americas, and beyond.

Digital Growth A strong digital tech stack (UsableNet, Contentsquare, Adobe Creative Cloud, MySQL) enables data-driven marketing and e-commerce optimization; offer services to optimize site experience, localization, CRO, and personalized campaigns to lift conversion and repeat purchases.