Strategic partnerships Kiio already collaborates with health insurers and employer groups to deliver digital MSK care. Sales opportunities exist in expanding partnerships with large employers and benefit providers similar to Wisconsin Physicians Service and Children’s Community Health Plan to scale adoption.

Cost and outcomes angle Evidence shows Kiio reduces pain, opioid use, and medical spend while improving function. Position Kiio to prospective clients as a cost-reduction and value proposition for payers and employers seeking lower total cost of care and improved productivity.

Tech-enabled access Kiio’s 24/7 mobile app offers on-demand, scalable MSK care without sensor shipments or triage delays. Market to organizations seeking convenient, low-friction digital therapeutics that enhance member engagement and adherence.

Growth leadership Executive hires such as a CEO and Chief Growth Officer in 2020 indicate a growth-focused strategy. Leverage this with prospective clients by highlighting a leadership-driven path to rapid deployment and scalable implementation.

Market fit signals Recent press and partnerships with large benefit providers imply demand in both Medicaid/Marketplace and employer-sponsored markets. Target mid-to-large employers and health plans seeking digital MSK solutions to expand access and reduce in-facility visits.