Family-centered care Target pediatric clinics and family-centered service providers for bundled OT and Speech-Language Pathology partnerships, highlighting collaborative care models that integrate therapy into daily routines.

SMB growth Approach small to mid-sized clinics and regional providers with sub-$1M revenue, offering scalable referral networks, shared marketing initiatives, and cost-effective teletherapy or in-person options.

Technology leverage Position tech stack familiarity as an asset when proposing streamlined documentation, scheduling integrations, and analytics-driven outcomes to improve therapy delivery and parent engagement.

Service specialization Emphasize occupational therapy and speech-language pathology strengths to differentiate from broader behavioral health players, and explore cross-referral opportunities with developmental and educational services.

Market positioning Leverage peers in the regional space with similar scale to identify partnership or acquisition prospects, building a narrative around accessible pediatric therapy services and scalable care delivery.