Insights

Strong Licensing Portfolio Kids Preferred’s emphasis on licensed characters such as Sesame Street, DC Universe, Harry Potter, and Miffy presents significant opportunities to collaborate with major entertainment brands and expand into new character ranges, appealing to both children and adult collectors.

Strategic Retail Partnerships The company's distribution through value retailers and its recent product launches aligned with popular franchises suggest a strong presence in accessible retail channels, opening avenues for partnerships with large retail chains and online marketplaces.

Innovative Product Offerings Kids Preferred’s focus on innovative, playful designs that promote learning and childhood memories positions it well to target educational and developmental toy segments, growing market demand for toys that combine fun with learning.

Industry Recognition Recognition at the Parents Best Toys Awards and recent industry partnerships indicate a reputable brand presence, conducive to building further B2B relationships with licensors, retailers, and licensing agencies looking for trusted manufacturing partners.

Growth and Expansion Recent product launches and franchise collaborations demonstrate active growth and diversification, presenting opportunities for sales expansion into new geographic markets, licensing extensions, and product categories aligned with trending pop culture franchises.

Similar companies to Kids Preferred

Kids Preferred Tech Stack

Kids Preferred uses 8 technology products and services including Open Graph, oEmbed, RightJS, and more. Explore Kids Preferred's tech stack below.

  • Open Graph
    Content Management System
  • oEmbed
    Dev Tools
  • RightJS
    Javascript Frameworks
  • Mustache
    Javascript Frameworks
  • OWL Carousel
    Javascript Libraries
  • jQuery UI
    Javascript Libraries
  • jQuery
    Javascript Libraries
  • HSTS
    Security

Media & News

Kids Preferred's Email Address Formats

Kids Preferred uses at least 1 format(s):
Kids Preferred Email FormatsExamplePercentage
First@kidspreferred.comJohn@kidspreferred.com
61%
Last@kidspreferred.comDoe@kidspreferred.com
24%
FirstLast@kidspreferred.comJohnDoe@kidspreferred.com
8%
First.Last@kidspreferred.comJohn.Doe@kidspreferred.com
7%

Frequently Asked Questions

Where is Kids Preferred's headquarters located?

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Kids Preferred's main headquarters is located at 81 Twin Rivers Drive East Windsor, New Jersey 08520 United States. The company has employees across 1 continents, including North America.

What is Kids Preferred's phone number?

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You can contact Kids Preferred's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Kids Preferred's official website and social media links?

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Kids Preferred's official website is kidspreferred.com and has social profiles on LinkedIn.

What is Kids Preferred's NAICS code?

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Kids Preferred's NAICS code is 31-33 - Manufacturing.

How many employees does Kids Preferred have currently?

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As of April 2026, Kids Preferred has approximately 52 employees across 1 continents, including North America. Key team members include Cfo: J. P.Chief Financial Officer: J. M.Chief Operating Officer: L. D.. Explore Kids Preferred's employee directory with LeadIQ.

What industry does Kids Preferred belong to?

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Kids Preferred operates in the Manufacturing industry.

What technology does Kids Preferred use?

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Kids Preferred's tech stack includes Open GraphoEmbedRightJSMustacheOWL CarouseljQuery UIjQueryHSTS.

What is Kids Preferred's email format?

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Kids Preferred's email format typically follows the pattern of First@kidspreferred.com. Find more Kids Preferred email formats with LeadIQ.

When was Kids Preferred founded?

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Kids Preferred was founded in 1983.

Kids Preferred

ManufacturingNew Jersey, United States51-200 Employees

We are Kids Preferred, the leading premier baby license company in the United States. We manufacture innovative soft toys and gifts for children of all ages under an umbrella of the most valuable and relevant brands in the marketplace. Using unique, playful designs that help instill a love of learning and create everlasting childhood memories, Kids Preferred continues to drive superior quality and uniquely designed products to the marketplace at value retailers.

Section iconCompany Overview

Headquarters
81 Twin Rivers Drive East Windsor, New Jersey 08520 United States
Phone number
NAICS Code
31-33 - Manufacturing
Founded
1983
Employees
51-200

Section iconFunding & Financials

  • $25M$50M

    Kids Preferred's revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $25M$50M

    Kids Preferred's revenue is estimated to be in the range of $25M$50M

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