Strong Retail Presence Kiddicare operates both online and through a flagship store in Peterborough, providing multiple touchpoints for customer engagement and sales opportunities.

Focused Baby Product Range Specializing in baby goods with thousands of products, Kiddicare presents a comprehensive offering that appeals directly to new and expecting parents, creating a broad cross-selling potential.

Brand Trust and Expertise With trusted advice from specialists and award-winning service, Kiddicare builds strong customer loyalty, enabling upselling and repeat purchases within the parent demographic.

Part of Dunelm Group Since its acquisition by Dunelm in 2016, Kiddicare benefits from enhanced resources and distribution channels, opening opportunities for cross-marketing and bundled offerings in home and baby categories.

Engagement in Social Causes Active partnerships like the Safer Sleep Week campaign with The Lullaby Trust position Kiddicare as a socially responsible brand, which can appeal to parents prioritizing safety, thereby increasing customer lifetime value.