Market Positioning Kicking Horse Mountain Resort is positioned as a premier four-season destination in British Columbia, attracting both winter sports enthusiasts and summer adventure seekers, which presents opportunities to tailor marketing partnerships and vacation packages to diverse customer segments.

Customer Engagement With a focus on outdoor activities such as skiing, hiking, and mountain biking, the resort appeals to active tourists interested in year-round recreation, providing a pathway to develop specialized experiences and loyalty programs to boost repeat visits.

Technology Utilization The resort employs a variety of digital tools including social media and analytics platforms, indicating readiness for targeted digital marketing campaigns and data-driven sales strategies to increase brand visibility and customer conversion.

Operational Challenges Recent reports of workplace harassment and safety concerns highlight potential risks to brand reputation and guest experience, suggesting an opportunity to demonstrate commitment to safety and employee wellbeing in marketing communications.

Location & Accessibility Situated 2.5 hours from Calgary in a scenic mountain setting, the resort has the advantage of proximity to major travel hubs, which can be leveraged to develop partnerships with travel agencies and transportation providers to facilitate easier access for visitors.