Group Acquisition Opportunity Following the March 2025 acquisition by Trophy Automotive Dealer Group, there is a clear path to engage at the group level to optimize cross location inventory, pricing, and shared marketing services.

Digital Marketing Optimization Current tech stack includes LotLinx, Simpli.fi, Bold Chat, Envoy, and Facebook; propose advanced programmatic advertising, inventory advertising, live chat optimization, and data driven lead routing to lift lead to sale conversion and reduce cost per acquisition.

Local Footprint Expansion Past 2021 investment in additional building in Cerritos Auto Square demonstrates commitment to expanding sales. Opportunity to propose multi location inventory optimization, local campaigns, and cross selling between new and used Kia inventory across the southern California region.

Financing and Aftercare With revenue in the 50 to 100 million range, there is room to expand financing options, extended warranties, maintenance plans, and after sales marketing to boost service retention and overall deal value.

CSR Marketing Potential Past collaboration with Cancer Research Collaboration shows openness to community CSR partnerships. This can be leveraged to create co branded campaigns that drive local awareness, workshops, and foot traffic while aligning with data driven marketing efforts.